Medicine PlaceDR Now

DR Now by Medicine Place

Privacy Policy

Last updated: August 1, 2026

DR Now (“DR Now”, “we”, “us”, or “our”) is a virtual-care service provided by Medicine Place. This Privacy Policy explains how Medicine Place collects, uses, discloses, and protects personal information when you visit http://drnow.ca/ (the “Site”), use DR Now to begin a virtual-care booking, communicate with us, or receive related support.

Clinical care is provided by Medicine Place. Secure booking, account, messaging, and virtual-visit technology are powered by Medeo. When you continue into the Medeo booking or visit environment, Medicine Place’s and Medeo’s applicable privacy and security practices also apply.

This Policy is intended for patients and website visitors in Alberta, Canada. It is designed to align with Medicine Place’s patient-facing privacy approach and with applicable Alberta and Canadian privacy expectations for healthcare websites and virtual care pathways. It does not replace consent forms, clinic notices, or privacy statements presented during booking or clinical care.

1. Scope

This Privacy Policy applies to:

  • the DR Now website and related informational pages;
  • booking entry points on this Site that direct you to Medicine Place’s Medeo booking flow;
  • inquiries submitted through contact details published for DR Now or Medicine Place virtual care; and
  • personal information handled by Medicine Place in connection with DR Now virtual-care access.

This Policy does not control the privacy practices of unaffiliated third-party websites linked from the Site, including independent provider, insurer, or government websites.

2. Information we collect

Depending on how you use the Site and related services, Medicine Place and its technology providers may collect:

  • Identity and contact information, such as full name, phone number, email address, date of birth, address, and Alberta Health Care number when provided for booking, account creation, or care coordination.
  • Account and authentication information, such as login credentials and security verification details used in the Medeo booking environment.
  • Health and visit information you choose to share for booking or assessment purposes, including the reason for the visit, symptoms described, medication history relevant to the visit, and follow-up details.
  • Coverage and billing information needed to determine eligibility, Alberta Health billing applicability, or private-pay arrangements.
  • Technical and usage information, such as IP address, browser type, device type, operating system, referring pages, pages viewed, approximate location derived from network data, and timestamps.
  • Communications you send by phone, email, or other published contact channels.

Please do not send sensitive medical details through general website email when a secure booking channel is available. Use the secure Medeo booking and visit tools for appointment and clinical information.

3. How we use information

We use personal information to:

  • operate, maintain, and improve the DR Now Site;
  • help you start or complete a virtual-care booking;
  • connect you with Medicine Place clinicians and appropriate care pathways;
  • support identity verification, appointment logistics, and follow-up instructions;
  • respond to inquiries and provide patient support;
  • meet legal, regulatory, professional, quality-assurance, and billing obligations;
  • protect the security of systems, prevent fraud or misuse, and investigate incidents; and
  • analyze aggregated or de-identified website usage to improve patient experience.

We do not sell your personal information. We do not use your personal health information for unrelated advertising without any consent required by applicable law.

4. Booking technology and service providers

When you select a DR Now booking button, you are directed to Medicine Place’s secure Medeo booking environment. Medeo processes information needed for account creation, authentication, booking, messaging, and virtual visits as a technology provider supporting Medicine Place.

Medicine Place may also use carefully selected service providers that support website hosting, content delivery, analytics, communications, payment processing where applicable, IT security, or clinic operations. These providers are expected to handle information only as needed to perform their services and in accordance with applicable agreements and law.

Third-party websites linked from this Site, including MedicinePlace.ca and Medeo, have their own privacy practices. Please review those policies when you leave this Site.

5. Health information and confidentiality

Personal health information collected in connection with clinical care is handled confidentially and in accordance with applicable Alberta privacy and health information laws, professional obligations, and Medicine Place clinic policies. Access is limited to individuals who need the information for care, booking, billing, quality improvement, risk management, or legal purposes.

A physician or clinic team may share information with other healthcare providers, pharmacies, laboratories, imaging providers, or specialists when clinically appropriate for your care, or when disclosure is required or permitted by law.

6. Cookies and similar technologies

The Site may use cookies or similar technologies to support basic functionality, security, session continuity, and performance measurement. You can control cookies through your browser settings. Disabling cookies may affect some Site features.

7. Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, or as required by law, clinical record-keeping standards, professional guidelines, billing rules, audit requirements, or dispute resolution.

8. Security

Medicine Place uses administrative, technical, and physical safeguards appropriate to the sensitivity of the information. Secure booking and virtual-care systems are designed to protect confidentiality during transmission and storage. No electronic method is completely secure. Please use a private space and a trusted device for virtual visits, and follow the secure appointment instructions provided to you.

9. Your choices and rights

Subject to applicable law, you may request access to, or correction of, personal information held about you. You may also ask questions about how your information is handled. Some clinical records are managed through Medicine Place clinic processes and applicable health information legislation.

To make a privacy request related to DR Now or Medicine Place virtual care, contact us using the details below. We may need to verify your identity before responding and may explain any legal or clinical limits on access or correction.

10. Children and dependents

If you book on behalf of a child or dependent, you confirm that you are authorized to do so and to provide their information for booking and care. Guardianship, parental, or substitute decision-maker requirements may apply under Alberta law and clinic policy.

11. Cross-border processing

Some technology providers may process or store information on servers located outside Alberta or Canada. Where that occurs, Medicine Place expects providers to apply contractual and security protections appropriate to the service and applicable law.

12. Changes to this Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will change when revisions are posted. Continued use of the Site after an update means you acknowledge the revised Policy.

13. Contact

For privacy questions about DR Now or Medicine Place virtual care:

For emergencies, call 911 or go to the nearest emergency department. Do not use DR Now, general email, or website forms for emergency situations.

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